Merch
Editorial
Video
[Brand, Strategy, Content]
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As Head of Brand at Slingshot, a business management platform for artists and creative businesses, I led creative direction and content strategy across identity, merch, editorial, and video.
Slingshot handles the business side so creatives don't have to, so the brand needed to feel credible to professionals and warm to artists. I built the system around that tension: a chic, modern-office language of grotesk type, grids, and ruled lines on textured paper, softened by highlighter accents and serif moments for community. Sophisticated but approachable, it positions Slingshot as the bridge between creative work and the tech behind it.